First Amsterdam

Language

Cart

Your cart is empty

30,000+ Satisfied Customers

Excellent 4.4

The #1 in sustainable shoe care

Give your sneakers the care they deserve

Shop now

Take quiz

and enjoy fresh shoes for the whole family tomorrow.

Something for you?

Popular products

Save $20.00Premium Bundle - Complete Sneaker CarePremium Bundle - Complete Sneaker Care
Premium Bundle - Complete Sneaker Care Sale price$60.00 Regular price$80.00
Save $14.00Starter Bundle - For all MaterialsStarter Bundle - For all Materials
Starter Bundle - For all Materials Sale price$33.00 Regular price$47.00
Save $11.00Essential Kit - Premium Sneaker Cleaning Set (+microfiber cloth)Essential Kit - Premium Sneaker Cleaning Set (+microfiber cloth)
Essential Kit - Premium Sneaker Cleaning Set (+microfiber cloth) Sale price$24.00 Regular price$35.00
Save $8.00Suede bundleSuede bundle
Suede bundle Sale price$47.00 Regular price$55.00
Save $11.00Delicates kitDelicates kit
Delicates kit Sale price$30.00 Regular price$41.00
Soft Premium BrushSoft Premium Brush
Soft Premium Brush Sale price$12.00
Water Repellent Spray | Liquid & Stain Repellent (160ml)Water Repellent Spray | Liquid & Stain Repellent (160ml)
Water Repellent Spray | Liquid & Stain Repellent (160ml) Sale price$22.00
Suede & Nubuck Gum | Remove Stains and Reduce ScratchesSuede & Nubuck Gum | Remove Stains and Reduce Scratches
Suede & Nubuck Gum | Remove Stains and Reduce Scratches Sale price$9.00
view more
Trustpilot

For after

Clean within 5 minutes

Before

After

DISCOVER THE FIRST COLLECTION

DURABLE & EASY TO USE

Keep your sneakers tidy with sustainable and specially developed sneaker cleaning products.

View all our popular products

Protect your shoes

Accessories for your shoes

Sneaker cleaning

Discover our essentials

Shop the look

Save $11.00Essential Kit - Premium Sneaker Cleaning Set (+microfiber cloth)Essential Kit - Premium Sneaker Cleaning Set (+microfiber cloth)
Essential Kit - Premium Sneaker Cleaning Set (+microfiber cloth) Sale price$24.00 Regular price$35.00
Premium Microfiber Cloth | Very absorbent and quick dryingPremium Microfiber Cloth | Very absorbent and quick drying
Premium Microfiber Cloth | Very absorbent and quick drying Sale price$11.00
Soft Premium BrushSoft Premium Brush
Soft Premium Brush Sale price$12.00
Save $11.00Essential Kit - Premium Sneaker Cleaning Set (+microfiber cloth)Essential Kit - Premium Sneaker Cleaning Set (+microfiber cloth)
Essential Kit - Premium Sneaker Cleaning Set (+microfiber cloth) Sale price$24.00 Regular price$35.00
Premium Microfiber Cloth | Very absorbent and quick dryingPremium Microfiber Cloth | Very absorbent and quick drying
Premium Microfiber Cloth | Very absorbent and quick drying Sale price$11.00
Soft Premium BrushSoft Premium Brush
Soft Premium Brush Sale price$12.00
View product
x